Why You Need Effective Social Media Marketing Now More Than Ever

Using social media for your business isn’t as simple as having a personal Facebook or Twitter account. However, just as abstaining from social media in your personal life leaves you out of the loop on current trends, your business could suffer the same fate. To be effective, you need social media marketing campaigns. But why …

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Why Reputation Marketing Makes Financial Sense

One of the first and most difficult lessons new businesses learn is that, despite your best efforts, you can’t please everyone. Eventually, an unfavorable review or comment will surface. And when this happens, a realization sets in. What people are saying about your business directly correlates to the bottom line. Sales can decrease, and momentum …

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